A Little Bit Of History on Waterpik
Waterpik is by far the first choice for many dental professionals. 9 out of 10 dentists and oral hygienists are likely to recommend it over other brands.
The Waterpik story goes all the way back to 1962. Originally registered as Aqua Tec Corp., the company was found by Gerald Moyer and John Mattingly. The former was an experienced dentist, while the latter was an engineer. Both had a vision of how to better oral health, and combined with their entrepreneurial skills, they developed the first oral irrigator in Fort Collins, Colorado.
It took the duo 142 tries before they finally had a working prototype. A motorized oral irrigation device that was not perfect, but it was the first of many to come.
Five years later, in 1967, the two entrepreneurs had already renamed the company to Waterpik and secured their first patent. In a matter of fact, the functionality of the first oral irrigator was not much different to what we have nowadays. A small pump powered by a powerful motor that sends out pulsating streams of water through a tip.
The company underwent a lot of technological improvements beginning in the early 1980s. However, it was not until 2003 that the first Waterpik cordless water flosser model was designed. This innovative device immediately opened the market to people who were seeking an easy to carry model when they travel.
So, What is a Waterpik?
It is a dental oral irrigation device, also widely referred to as water flosser. It is the first of its kind, but not the only one. There are competing brands.
The aim of this gadget is to help improve oral hygiene at home. Its everyday use will assure that plaque bacterial colonies are not formed between teeth and gum lines.
Modern Day Dominance
Currently, Waterpik has 16 different water flossers. This is four times more than their closest competitors. Our best water flossers list has three Waterpik models on it, not by chance.
During all the years of product innovation, the company has also been very active on the clinical research side of things. The company has released over 50 different clinical dental studies for the past 50 years. One example is the study the company conducted on plaque biofilm removal through the continuous use of water flossing.
Even though there are quite a few oral irrigators available on the market, Water Pik is the only one that has been clinically tested and proven to remove 99% of gingival plaque.
The dominance of Waterpik over the water flossers market is well depicted by the image below.
Google statistics demonstrate that the brand name has 4 times more searches than the actual market product name. In other words, when people say “Waterpik” they refer to “water flosser”. Much like when people are looking for Xerox, they are truly looking for a photocopy machine.
Google trends show that the Waterpik products are most popular in the United States, followed by Spain and Canada.
Every month over 700, 000 Americans are looking for water flossers and Waterpik related items. It is also noticeable that this trend is growing.
The most talked about products are the Aquarius and the Complete Care. The number one place for discussing these two oral irrigation devices appears to be Twitter, with Facebook running as second best. This is based on publicly available data related to keyword research that both social media platforms make available.
Finally, here is a list of the best Waterpik models available.
WP-260 for kids
WP-565 cordless advanced
Author: Peter Mayhew
Peter is a dental hygienist in the city of Chicago, IL. In his free time he likes to write blogs and product reviews on anything dental health related.